Brand Development

Your brand is your most important asset! We love creating bespoke new corporate identities for our clients, ranging from logo design to full brand guidelines incorporating layout, colour palette, typography and tone of voice. By listening to you, understanding your business and exploring your competition, we can develop a strong brand that makes you stand out from the crowd whilst representing the values of you and your business.

 

Logo Design & Identity

I’m passionate that no matter what size business you are, your brand identity should be as strong, professional and impactful as some of the biggest companies in the country! Your logo serves more purposes than you might imagine – from attracting attention, portraying trust and professionalism to representing your personal and business values –  and should be one of the first things you invest in, whether you are a new or well-established business. 

The process for developing your new logo and brand identity is as follows:


The Brief
We will discuss your requirements, what you want to achieve and
any examples of existing brands that you like.


The Research
We will research your business, industry and competitors to
understand how best to position your new identity.


The Design
We will create a variety of design concepts that capture
(and probably challenge!) your requirements.


The Review
We usually present 3 design concepts and talk you through my thinking
before we choose one to take forward.


The Finishing Touches
After a few rounds of amends we create the final logo,
including versions for different use cases.


The Delivery
Your new logo will be delivered to you in a variety of
formats for use on digital and print formats.

 

Brand Guidelines

The next step once your logo is ready is to consider your wider brand identity and pull it all together in a Brand Guideline document. This becomes your bible for your brand and you can use it to share with other suppliers to ensure consistency everywhere your brand is visible. Brand Guidelines will include:

  • Logo – usage, sizing, alternative versions.
  • Colour Palette – your company colour scheme and colour definitions.
  • Typography – your corporate font, usage and sizing.
  • Tone of Voice – your writing style, tone and the feeling it generates.
  • Layout – examples of artwork layout options, e.g. adverts, brochures.

 

Stationery, Signage & Everything Else

We can help you implement your brand identity across a variety of touchpoints in addition to your digital channels. Here are some of the ways we can help:

Business Stationery
Business Cards
Signage
Brochures
Posters
Adverts
Branded Merchandise

 

Brand Review

If you have a logo or established brand but would like to discuss how effective it is, or how it could be evolved and updated, then please contact us and we can discuss a Brand Review where we will provide feedback and suggestions for you to consider. Remember – your brand is your biggest asset and shouldn’t be neglected!

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