inception2 Web Design | Affordable Web Design | Logo Design | Print Design | Basingstoke, Hampshire

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inception2 web design is based in Basingstoke in Hampshire and provides quality web design, website design, logo design and print design services to Basingstoke and Hampshire. Our web design is high quality, professional and unique.

SEO, E-Marketing & Social Media

SEO Visitor AnalyticsA website is only as good as the number of visitors it attracts and there are far too many websites out there that nobody can find and so are sitting there doing nothing! There are a variety of methods that can be used to promote your website and business as a whole using different online services and resources keeping costs low and results high. We can help promote your website by providing good search engine optimisation (SEO), effective pay-per-click advertising campaigns and content rich blogs. We can also design and manage email marketing campaigns and develop a strategy for harnessing the power of social media marketing, such as Twitter.

Search Engine Optimisation (SEO)

Good search engine placement and a high page ranking (e.g. being on the first page of Google) is predominantly down to good content. Every word on your website has to be thought about carefully and sentences constructed to target each page to it’s target audience. But good content is no good without good structure “behind the scenes”. All of the websites that we design and develop are optimised for search engine placement using a variety of techniques with the aim of making your website as visible as possible to your potential customers. If you already have a website we can make sure it’s fully optimised for search engine placement and will produce a free report detailing where we think we can help.

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Pay-per-click Advertising

A popular method of advertising online is with pay-per-click campaigns such as Google Adwords. These campaigns are based around choosing keywords that your potential customers might be typing into the search engines. With careful research and targeted campaigns, pay-per-click advertising can be very successful and drive increased traffic to your website. However, in too many cases businesses are paying a lot of money for this kind of advertising and not seeing the results in increased traffic to their website. Sometimes it is not clear how to determine whether a pay-per-click advertising campaign is working or not and, in fact, in some cases good search engine optimisation can be more beneficial than paid for advertising. We can help you refocus or analyse the success of your existing pay-per-click advertising campaign or set up a new campaign for you ensuring your advertising spend converts to increased visitors to your website.

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Blogs

SEO BlogA blog is basically a collection of articles on your website relating to your area of business. It can be a simple company news section or more detailed articles on different aspects of your business/market/sector. The key is that writing a blog and posting regular articles not only shows your website is current but also demonstrates that you are an expert in your field which means that eventually other people will start linking to your blog or reposting articles from it on their own website, spreading the word of your business. Search engines also love blogs so having a blog on your website will really help with your page ranking. Talk to us about how we can set up a blog on your new, or existing, website.

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Newsletters & Email Marketing

Email Marketing CampaignEmail marketing is an extremely cheap and instant way of targeting your customers and can reach many hundreds or thousands of existing and potential customers at a fraction of the cost of traditional marketing methods. Whether you want to promote a special offer or send out a company newsletter, we can help design and manage your email marketing campaign. Alternatively, our new email marketing tool gives you the power to create, mangage and send email marketing campaigns via your own web browser and using either one of our pre-defined or custom built templates. Our email marketing solution generates real time reports from your email marketing campaign including number of people who opened the email, number of people who clicked on a link, the number of bounce messages as a percentage and much more.

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Social Media Marketing

Twitter Social Media Marketing

Social media – where everyone has a voice – can be an extremely powerful and extremely low cost way to grow your business but is often misunderstood. We can work with your business to create a social media marketing strategy and can advice on the best approach and the options available to you. We can also set up and manage your accounts on the various social networking sites such as Facebook, Twitter and Linked In, including branding them with your corporate style and integrating them with your website.

Some of the benefits of harnessing the power of social media marketing include:

  • Low cost
  • Improves customer service
  • Drives traffic to your website
  • Monitor and manage your brand
  • Generate leads and develop business

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What next?

If you’d like to discuss how inception2 can help you with your SEO, e-marketing or social media campaigns then please contact us via email or call us today on Basingstoke (01256) 807764.

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You can get in touch in a number of ways...

Email: Click here to email us
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