Digital Marketing

From Social Media to SEO, from Google Ads to Facebook Ads, having a strong Digital Marketing strategy is essential for every business, large or small. We can help you establish your Digital Marketing strategy, set up your business Social Media channels, integrate email marketing with your website or set up your first adverting campaign.

Social Media

Social Media is ever evolving and as a business, particularly if you are a local business, it is an essential route to engaging with your customers. Your website is still a vital hub for your business online but your Social Media channels provide alternative ways for new and existing customers to find and interact with your business. Social Media enables you to target customers in a very specific way – whether that be people in your town or people with certain interests – and then provide them with content that they will engage with. Social Media can also act as a customer service channel, where people can ask questions and provide feedback. This needs to be managed carefully but has huge potential for any business.

Some of the ways we can support you

Setting up your Social Media channels (including securing relevant profile name/url, branding, managing access etc).

Integrating your Social Media channels with your website.

Defining your Social Media strategy (including what to post, on which channels and when).

Implementing Social Media scheduling software to automate your content.

Social Media content advice (including design, sizing, photo or video etc).

Email Marketing

Email is still one of the best performing digital marketing channels even though it can sometimes feel old fashioned or that we are all drowning in too many spam emails! Successful email marketing is based on providing relevant content to engaged customers at the right time so that they stop and read your email rather than reaching for the delete button! Using an Email Marketing platform makes the creation, population and managing of your email campaigns really easy and includes reporting so you can see how many people opened your emails and what they did next. You can also split your subscribers into segments so that you can said even more personalised emails to a specific set of contacts.

Some of the ways we can support you

Designing engaging email templates.

Setting you up on an Email Marketing platform (We use Mailchimp).

Integrating your subscribe form with your website.

Defining your email marketing strategy (including content, best practice, GDPR/consent).

Helping you understand campaign reports to improve future activity.

Search Engine Optimisation

Search Engine Optimzation (SEO) is the business of ensuring your website is set up correctly to maximise the chance of people finding you via searching on Google (or any other search engine). This is a very complex area and is difficult to get right, especially if your business is in a very popular segment or covers a broad geographic area. There are three main ways of ensuring good SEO results – 1) the way your website is built behind the scenes, 2) the quality and relevancy of the content on your website and 3) how your website features in the bigger digital ecosystem, e.g. links from social media. Being on page 1 of Google results can never be guaranteed but by considering these areas, and by focusing on a niche offering, you can maximise your chances and therefore your ability to reach new customers.

Some of the ways we can support you

Building your website so that it is optimised ‘behind the scenes’.

Submitting your website to Google Webmasters (including sitemaps, settings etc).

Providing advice on your content (including requirements, best practice, suggestions).

Auditing your current website SEO status, providing recommendations.

Keyword analysis to support your SEO strategy (including which keywords to focus on, how to improve targetting).

Digital Advertising

Digital Marketing activities can broadly be thought of as either organic or paid. Organic describes optimising your digital presence so that it is easily discoverable by potential customers by investing in the ‘infrastructure’ (website, social media channels) and providing the content that you believe your customers would be looking for. Paid describes an advertising model – either on search or Social Media – where you pay to have the platform display your content to the right audience at the right time in the hope that they will take an action to engage with your business. In all cases, you bid on certain set of criteria and the platform determines the advertiser that has bid the most against that criteria and shows the relevant ad. For Paid Search, the criteria are keywords and phrases and on Social Media the criteria are demographics, geography or interest based – you are trying to match an audience that defines your ideal customer and bidding against other businesses doing the same. It’s a complex area but it is easy to cautiously try elements of Digital Advertising, controlling your spend and reviewing performance.

Some of the ways we can support you

Defining your digital advertising strategy (including audience/keyword definition).

Advert creative design to ensure maximum impact.

Training on how to use Social Media for advertising (including budgets).

Creating and managing your advertising campaigns on Google Ads and/or Social Media platforms.

Helping you understand campaign reports to improve future activity.

Everything Else

Digital Marketing is such a broad topic and we understand everyone has different levels of knowledge and confidence so please contact us if you have any questions, thoughts or suggestions around anything you have seen on this page, or anything else regarding Marketing and Marketing strategy. I’ll be able to help you with most things and, if we can’t, we probably know someone who can!